Why do you need good content?
Good question – we can see you’re a clever person. Too clever, perhaps, to be swayed by false compliments. The short answer is that engaging content gives you a tiny sliver of access to one of the most precious commodities on the planet: your target audience’s attention. You’re trying to get a serious point across, but you’re competing with kittens in tights, daredevil Russians, and Katy Perry. Grabbing and holding people’s attention means finding that perfect combination of form and message. Something short, sharp, clever and punchy. That’s where we come in.