{"id":3242,"date":"2014-05-02T15:38:00","date_gmt":"2014-05-02T15:38:00","guid":{"rendered":"http:\/\/www.spotpost.co.uk\/spot_wordpress\/?p=3242"},"modified":"2015-07-21T08:34:52","modified_gmt":"2015-07-21T08:34:52","slug":"better-takeout","status":"publish","type":"post","link":"https:\/\/www.spotpost.co.uk\/spot_wordpress\/better-takeout\/","title":{"rendered":"Better Takeout."},"content":{"rendered":"<h3>How what we do makes your message stronger.<\/h3>\n<p>What we do makes your message:<\/p>\n<p>&#8211; more appealing, using clever design to link into and reinforce the content.<br \/>\n&#8211; more persuasive, as the narrative leads to the inevitable conclusion that you&#8217;re absolutely right.<br \/>\n&#8211; more memorable, as this approach combines the three significant aspects that help us encode information: organization, meaningfulness, and imagery.<br \/>\n&#8211; more attention-grabbing for events, attractor screens and trade shows.<br \/>\n&#8211; easier to understand, using movement to illustrate changes over time or how concepts interact.<br \/>\n&#8211; less boring than a document or leaflet.<br \/>\n&#8211; more likely to be followed to the end than a text document or a leaflet.<br \/>\n&#8211; less overwhelming, following a well-constructed single narrative thread.<br \/>\n&#8211; more likely to be shared and spread by the people seeing it.<br \/>\n&#8211; more likely to generate discussion.<br \/>\n&#8211; more easily recognisable, allowing for campaigns to re-use common elements.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How what we do makes your message stronger. What we do makes your message: &#8211; more appealing, using clever design to link into and reinforce the content. &#8211; more persuasive, as the narrative leads to the inevitable conclusion that you&#8217;re absolutely right. &#8211; more memorable, as this approach combines the three significant aspects that help &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.spotpost.co.uk\/spot_wordpress\/better-takeout\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;Better Takeout.&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":2866,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[94],"tags":[],"class_list":["post-3242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article"],"_links":{"self":[{"href":"https:\/\/www.spotpost.co.uk\/spot_wordpress\/wp-json\/wp\/v2\/posts\/3242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spotpost.co.uk\/spot_wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.spotpost.co.uk\/spot_wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.spotpost.co.uk\/spot_wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spotpost.co.uk\/spot_wordpress\/wp-json\/wp\/v2\/comments?post=3242"}],"version-history":[{"count":6,"href":"https:\/\/www.spotpost.co.uk\/spot_wordpress\/wp-json\/wp\/v2\/posts\/3242\/revisions"}],"predecessor-version":[{"id":3528,"href":"https:\/\/www.spotpost.co.uk\/spot_wordpress\/wp-json\/wp\/v2\/posts\/3242\/revisions\/3528"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.spotpost.co.uk\/spot_wordpress\/wp-json\/wp\/v2\/media\/2866"}],"wp:attachment":[{"href":"https:\/\/www.spotpost.co.uk\/spot_wordpress\/wp-json\/wp\/v2\/media?parent=3242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.spotpost.co.uk\/spot_wordpress\/wp-json\/wp\/v2\/categories?post=3242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.spotpost.co.uk\/spot_wordpress\/wp-json\/wp\/v2\/tags?post=3242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}