{"id":3768,"date":"2026-04-09T16:40:32","date_gmt":"2026-04-09T16:40:32","guid":{"rendered":"https:\/\/www.spotpost.co.uk\/spot_wordpress\/?p=3768"},"modified":"2026-04-09T17:08:29","modified_gmt":"2026-04-09T17:08:29","slug":"its-all-connected","status":"publish","type":"post","link":"https:\/\/www.spotpost.co.uk\/spot_wordpress\/its-all-connected\/","title":{"rendered":"It&#8217;s All Connected"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"It&#039;s All Connected\" src=\"https:\/\/player.vimeo.com\/video\/502103086?dnt=1&amp;app_id=122963\" width=\"950\" height=\"534\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Lilly \u2014 RSA Films<\/strong><\/p>\n\n\n\n<p>Spot worked with Ridley Scott Associates on this thoughtful film for pharmaceutical company Lilly. Designed around the idea that everything is connected, the piece follows a cascade of CGI dominoes falling through real filmed environments \u2014 a simple but powerful metaphor for the way spondyloarthritis affects every aspect of a patient&#8217;s life. Spot built and composited the domino simulation throughout, ensuring the CGI felt grounded and physically convincing within the live-action setting.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lilly \u2014 RSA Films Spot worked with Ridley Scott Associates on this thoughtful film for pharmaceutical company Lilly. Designed around the idea that everything is connected, the piece follows a cascade of CGI dominoes falling through real filmed environments \u2014 a simple but powerful metaphor for the way spondyloarthritis affects every aspect of a patient&#8217;s &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.spotpost.co.uk\/spot_wordpress\/its-all-connected\/\" class=\"more-link\">Read more<span class=\"screen-reader-text\"> &#8220;It&#8217;s All Connected&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-3768","post","type-post","status-publish","format-standard","hentry","category-new-work"],"_links":{"self":[{"href":"https:\/\/www.spotpost.co.uk\/spot_wordpress\/wp-json\/wp\/v2\/posts\/3768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.spotpost.co.uk\/spot_wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.spotpost.co.uk\/spot_wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.spotpost.co.uk\/spot_wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.spotpost.co.uk\/spot_wordpress\/wp-json\/wp\/v2\/comments?post=3768"}],"version-history":[{"count":1,"href":"https:\/\/www.spotpost.co.uk\/spot_wordpress\/wp-json\/wp\/v2\/posts\/3768\/revisions"}],"predecessor-version":[{"id":3769,"href":"https:\/\/www.spotpost.co.uk\/spot_wordpress\/wp-json\/wp\/v2\/posts\/3768\/revisions\/3769"}],"wp:attachment":[{"href":"https:\/\/www.spotpost.co.uk\/spot_wordpress\/wp-json\/wp\/v2\/media?parent=3768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.spotpost.co.uk\/spot_wordpress\/wp-json\/wp\/v2\/categories?post=3768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.spotpost.co.uk\/spot_wordpress\/wp-json\/wp\/v2\/tags?post=3768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}