2014 May

We keep our projects as flexible as possible – far more flexible than most other studios. But there’s no getting around the fact that animation and motion graphics are time-intensive processes, so a basic understanding of how we work will help you to get the best out of us. Our standard process has five definite stages – ideally with sign-off between each stage.   1. Treatment It’s important to work out…

  In a world beyond Powerpoint templates. A lot of companies have brand guidelines for print & powerpoint, but these don’t extend to moving media. We can work with your brand department or agency to help establish guidelines for shooting, graphics and grading, as well as provide advice and USER-FRIENDLY templates to help in-house departments extend brand consistency to their moving media.

How what we do makes your message stronger. What we do makes your message: – more appealing, using clever design to link into and reinforce the content. – more persuasive, as the narrative leads to the inevitable conclusion that you’re absolutely right. – more memorable, as this approach combines the three significant aspects that help us encode information: organization, meaningfulness, and imagery. – more attention-grabbing for events, attractor screens and…

It’s all about capturing people’s attention. Commercials have a simple message: buy this. Internal comms are competing for people’s attention, but the messages they need to get across are often more subtle and complex. So how do you keep employees’ and customers’ attention for this longer, deeper messaging? By creating messaging that is all the more engaging. But how? This is where we come in. The people at Spot have…